Post by violet on Jul 1, 2008 12:56:47 GMT 10
I think I've mentioned this before, but have finally started reading it. It's non-fiction, and the author is Professor Dan Ariely.
This is not a quick read, and some of it is rather earthy, but thus far I am finding that it provides a fascinating look into our decision making process, or behavioural economics.
There's a website, too:
www.predictablyirrational.com/
"When we make decisions we think we're in control, making rational choices. But are we? Entertaining and surprising, Ariely unmasks the subtle but powerful tricks that our minds play on us."
This is not a quick read, and some of it is rather earthy, but thus far I am finding that it provides a fascinating look into our decision making process, or behavioural economics.
There's a website, too:
www.predictablyirrational.com/
"When we make decisions we think we're in control, making rational choices. But are we? Entertaining and surprising, Ariely unmasks the subtle but powerful tricks that our minds play on us."
